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Monday 30 March 2015

New Label Lust: Finery London

It's been a little while since we've experienced full on new label lust but having discovered Finery, we've fallen hard and fast. 

Even before we saw the label's debut collection we had the highest hopes for Finery given that it's the brainchild of the combined fashion genius of Caren Downie (former fashion director of ASOS), Rachel Morgans (previously Head Buyer at ASOS) and Emma Farrow (ex-Topshop Design Director and the girl responsible for your Topshop Unique habit...). How could that trio not deliver something awesome?

And we're delighted to say that the first collection more than lives up to the hype. Modern, contemporary pieces with a masculine edge - these are the foundations of your 2015 wardrobe. Better yet, price points are ridiculously affordable meaning you can give your wardrobe a total Finery uplift without bankrupting yourself - win, win.

Scroll down and start drawing up your spring shopping list...

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