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Tuesday, 24 September 2013

Giles Deacon X DFS : Match Made in Design Heaven...

What happens when you an iconic British fashion designer and a British sofa specialist join forces?

This of course...


Bold, brash and brilliant with more than a bit of lip - it can only be the work of design legend, Giles Deacon! The limited edition result of a collaboration with British sofa manufacturer and retailer DFS, dubbed the 'Lipgloss', this sofa is the perfect fit for any fashionista or design aficionado's living room. Taking a monochrome base and adding pops of neon, it also incorporates the lip motifs we saw strutting down the Giles SS '14 catwalk just last week! 

Images via: www.style.com

New season amazingness in your home months before it hits stores, we likey! 
Picture this graphic beauty in a New York Loft or warehouse style apartment with exposed brick walls, sash windows and sky high beamed ceilings - this is going to look pretty darn hot, no?!
We were lucky enough (thanks to PR extraordinaire, Ellie Marsh) to catch up with the brilliant Giles himself just before LFW and put a few 3BadMice questions to him. This is what happened...

We asked...
Coco Chanel famously said “the best things in life are free, the second best are very expensive”, do you believe that you need to spend a lot to look stylish? What’s your take on fast, disposable fashion?

...and Giles answered:

Looking stylish does not have to be expensive; a good mix always works for me. For example, take something vintage, something high street and something designer and make it your own.

You’ve always shown in London and you’re one of our very favourite British designers, what does being British mean to you and how do you feel British design differs?

Giles: I think London and the UK is one of the most interesting places in the world to be a designer. There is an incredible acceptance and interest in new ideas across all artistic and design related disciplines, which has enabled so many people to express their vision and turn them into internationally recognised businesses.

You’ve been involved in a number of programmes to foster new design talent including New Look Style the Nation and now the DFS Bursary Scheme, what advice would you give to new designers just starting out?


Giles: I think the best advice for new designers is to work out what makes you different and what your strengths are within to give you a better chance of succeeding. Also work hard and be nice to people!

Who are your new talent ‘ones to watch’ in the design field at the moment?

Giles: I really like Simone Rocha's work




Do you have any special rituals when you’re designing or during your shows?

Giles: In the run up to the show I always like to get a new pair of trainers, this season I will be wearing addidas superstars. I also make sure I have some pot pourii from Santa Maria Novella. Practically speaking, I always try to eat well - which is the most difficult. And of course, have some fun!

What’s been your favourite fashion moment to date?

Giles: My favourite fashion moments were winning the designer of the year award and dressing Sarah Jessica Parker at the Met Ball this year.


Can you tell us a little about the inspiration behind your sofa design?

Giles: I wanted the sofa to have clean modern lines and to be instantly recognisable as a "giles" piece. We scanned in a load of illustrations I did onto my iPad and played around with the scale and proportion. I decided I wanted some kind of monochrome pattern underneath and a photographic montage of mountains really worked well.

How does designing home décor differ from designing clothes?

Giles: Designing home decor is pretty similar in that it’s all aesthetic and technical problem solving. It’s fun to think about designing something that doesn't have to fit a body though.

How would you describe your home décor style?


Giles: My home decor is an electic mix of antiques, modern objects and found/collected items. I also love colour and pattern, so it is anything but minimal!

Where’s your favourite place in your home and why?

Giles: My favourite place in my home is my kitchen which is named "Marbella" - it’s fun and frisky just like Marbs!

You’re sitting on your brand new Giles Deacon X DFS creation, describe your perfect sofa evening.

Giles: My perfect evening would be sat on the sofa catching up with friends with some nice drinks, snacking on some good salami and cheese and listening to music! 

Thank you Giles!

As we mentioned in the interview as part of the collaboration Giles has also launched a bursary scheme with DFS to support young British design talent looking to start a career in the industry. Young designers will be set the challenge of applying their design skills to a real world sofa design brief and the winner will receive support in launching their own career in design - pretty neat, a design icon who isn't too big for his boots to give back!

The limited edition sofa and footstool are available to buy online now at DFS.co.uk. This piece of design history can be yours for £3,500*! 


* For anyone desperate for a little bit of Giles for their home but struggling with the idea of forking out, we always like to justify our fashion purchases using a little cost per wear mathematics and home shopping is no different... Let's just say you sit on it twice a day for 5 years and we're already looking at a bargainous 95p per sitting - sold! 

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