Social icons

Thursday 3 May 2012

Jimmy Choo and Caroline Issa Blogger Preview…

Let me start off by saying …. ahhhhhhhhhhhhhhhh JIMMY CHOO! How very fabulously exciting to be invited along to the bloggers' preview of Choo24:7 Stylemakers. If you're an avid 3BM supporter you will have no doubt seen us tweeting away yesterday at the launch but if not check out the fun we had below!

8:15 beep beep beep
Now I must admit every week day morning my alarm goes off at 6.45am sharp followed by … noooooooooooo whhhhhhhhhy when is it time to retire and never wake up early again! Well not today! I'm up like a shot and wide awake even before mini mouse had opened her tired mouse eyes which NEVER happens! This is what shoes do to me!

8:30 I don't have anything to wear!
Now for deciding what to wear. You just know that everyone there is going to have Twiglet legs, the perfect pout and outfits to rival Olivia Palermo. After much deliberation I opt for a cobalt and white floral elliptical hemmed Topshop dress - wow that was a mouthful! Alice goes for skinny jeans, a cashmere vest and a sugar pink jacket. Good to go!

10:00 The Arts Club
We arrive dot on time, are whisked through the sign-in process and head straight up the lavish sweeping staircase to shoe heaven. There before our eyes are rows and rows of the most beautiful Choos - I'm blinded by their beauty or is it the hundreds and thousands of jewels and glittering pieces adorning the works of art?! We are quickly offered a glass of the most delicious apple juice, the waiter informs me it's fresh from the tree! From this moment on the hustle and bustle of London life is a mere memory, the only thing that matters now is shoes, shoes, shoes.

10:15 The facts for fashionistas
After doing what seems like 100 laps of the Choo lounge, my shoe bubble is burst by the 'ting ting ting' of a glass being tapped. The culprit is Hannah Colman, President of Europe and E-commerce for Jimmy Choo. I think every girl in the room at this moment in time wants to kick off their Topshop zip boots (you know the ones that everyone seems to have) and step into Hannah's Choos for evermore - what a job!  Hannah starts the presentation with an overview of Jimmy Choo 24:7 which is the perfect capsule collection to take you through your daily paces and make sure you're ready for every eventuality. The range basically offers you the opportunity to wear Choo 24:7 … fine by me, I just need to win the lottery now so I can snap the whole lot up! She then goes on to talk about the new interactive website being launched to support the range, Choo 24:7 Stylemakers. 

So onto how it works - from today we Jimmy Choo fans can upload street style shots onto the Choo 24:7 site from personal photo galleries including Facebook and instagram. Jimmy Choo wanted to create a community for people, making it possible for them to share their own personal sense of style and be inspired by others. In doing so, the brand will be able to create a global reportage of styles from cities all over the world - pretty cool huh! Get involved! Not only is this a really quirky idea but the person who uploads the best Jimmy Choo street style photograph will win a complete Jimmy Choo wardrobe *scrambles for camera and is out of the door like a flash*

AND that's not all. To kick off the programme, Jimmy Choo has collaborated with renowned street style photographer, Eddie Newton who is best known for his blog, Eddie had the delight of working with Tank Magazine's Executive Fashion Director, Caroline Issa for his first street style. Under the lens of Eddie, Caroline was given the brief to showcase her unique sense of style across seven different looks. Jimmy Choo will be continuing this programme and will be introducing new headline stylists for every city so keep your eyes peeled. The next stop is New York. Check out the behind the scenes film with Caroline Issa and Eddie Newton below that I captured on my trusty HTC…

10:30 Which Choo is me?
Now for my Jimmy Choo shoe bar experience. So it's simple … select your favourite pair of Choos, step into them and hop into the photo booth area. It sounds easy doesn't it but myself and mini mouse spend about half an hour umming and ahhing over which styles suit us best and co-ordinate with our carefully selected outfits! Once decided we opt to have our picture taken together as a little memento of our shoetastic morning. Check out our polaroid keepsake below…

10:45 Goody bag time!
I'm normally the one giving out goody bags at PR events so it's amazeballs to actually be the receiver for once AND it's SO worth the wait. The perfect mix of naughty and nice. A Primrose Bakery Choo247 cupcake and a gorgeous Jimmy Choo scarf all tied up in a pastel pink Choo bag! Heaven!

Last words, huge thanks to the lovely Lucy for inviting us along. We had a FabCHOOlous time!


  1. This comment has been removed by a blog administrator.

  2. This comment has been removed by a blog administrator.

  3. Hurrah, that's what I was searching for, what a data! present here at this webpage, thanks admin of this web site.
    Also visit my web site ; Cheap nike nfl jerseys

  4. Hey! I understand this is sort of off-topic but I had to ask.
    Does operating a well-established blog like yours take a large amount of work?
    I'm completely new to operating a blog however I do write in my diary on a daily basis. I'd like to
    start a blog so I can easily share my personal experience and thoughts online.
    Please let me know if you have any ideas or tips for brand new aspiring
    blog owners. Appreciate it!
    Also see my web page ::

  5. Hello, this weekend is nice in support of me, for the reason that this point in
    time i am reading this wonderful educational piece of writing here at my home.
    Also visit my site :: cheap authentic jerseys

  6. I visited several web pages however the audio feature for
    audio songs present at this website is actually fabulous.
    Feel free to surf my blog cheap throwback jerseys

  7. bookmarked!!, I like your site!
    Check out my site ::

  8. A motivating discussion is definitely worth comment.

    There's no doubt that that you ought to write more about this subject, it may not be a taboo subject but generally folks don't
    speak about such topics. To the next! All the
    Here is my website :

  9. This comment has been removed by a blog administrator.