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Monday, 30 April 2012

Chic, Sophisticated & Highly Covetable: Zara's Big Sister -Uterqüe

Every Sunday I wake up super excited that it's Sunday Times day.  I open my eyes, spring straight out of bed, immediately regret doing so as the night before's hangover kicks in and then remember what all the springing was about and dash to grab my iPad.  I then spend a bit of time downloading the various sections - the main paper, Culture, Travel, the News Review...  Oh, I'm going to be honest, the only section I really care about is Style.  I do a cursory flick through some other more newsy bits so that I can maintain some semblance of intelligent conversation throughout the week, but its Style that causes the springing and the hyper over-excitement.  I've only had a little peek at this week's Style (I try to eek it out over the week so I have something to look forward to on my commute in the mornings) but the Barometer tipped me off about a couple of new exciting things - Pic Nic Pants (a pair of trousers that double up as a table...hmmmm), Lot 18 (a hip online wine club) and my favourite, Uterqüe.

Uterqüe is part of the Inditex group which includes Massimo Dutti and Zara.  Apparently Zara's big sister has been around in Europe since July 2008 but it has now supplemented its 85 stores across 16 countries with a new online store available in nine European countries including the UK.  Unfortunately my Hong Kong buds, Uterqüe doesn't yet ship here, so I'm afraid we're going to have to read this and drool for now.  Unless of course you have a Mum/sister/best friend in the UK who you can send all your Uterqüe booty to and then persuade them to do the HK leg of the shipping for you...

Uterqüe's focus is accessories but I am having palpitations over virtually everything on the website.  Its 28C outside but I'm obsessing over the blush studded leather jacket and the caramel suede wrap coat.  Prices are higher than Zara but not dissimilar to Massimo Dutti and the pieces look like quality wardrobe staples. I say Zara for the catwalk inspired, seasonal updates and Uterqüe for those old favourites that will underpin the trend led accents season after season.








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