Fabulous Fashion Flakes...

What does Anya Hindmarch and pretty much every mum in the whole wide world have in common? *cue confused expressions and what is Middle Mouse banging on about now comments

....well, I can reveal that she too considers breakfast as the most important meal of the day! Confused? Allow me to reveal grrrrrrrrreat fashion foodie news that will have you eating out the palm of my hand....

So Anya's only bloody gone and joined forces with Kelloggs and our most favourite tiger, Tony and created a limited edition cereal range! Inspired by the Counter Culture Collection and Anya’s ambition for making the everyday extraordinary, the collaboration transforms out favourite morning munch into swoon-worthy flakes of fabulousness. Breakfast is about to become not only the most important meal of the day but also the most stylish...

Waitrose also joins the pretty little fash food pack, playing its part by stocking the limited edition range of Fashion Flakes AKA Frosties and Handbags at Dawn Flakes AKA Corn Flakes - see what they did there!

But be quick, with the collection being limited edition you'll need to snap them up pronto! Buy in Waitrose stores nationwide for £2.49 a pop or from the Bond Street, Sloane Street, Ledbury Road or Harvey Nichols Anya stores.