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Thursday 30 October 2014

Alexander Wang x H&M...

We've blogged about the many H&M collaborations over the last couple of why break the habit of a lifetime?! The latest collaboration also just so happens to be a venture with the amazing Alexander Wang...hysteria within the fash pack is at an ultimate high and understandably so!

Touted as high fashion meets sportswear, the range shouts his defining urban style blending functionality with chic refined fashion. Sounding pretty tricky to get your head around... 

Fear not I've been pouring over the many pictures and videos released and in true 3BM style have simplified the situation and come up with the main elements to manage your expectations...!

  • High performance sportswear is the main theme from actual gym clothes to everyday looks - beware the models make everything look super cool!
  • Along with black, black and more black with a flash of charcoal here and there!
  • With the return of branding to the fashion world, there is a lot of WANG adorning everything, but of course executed in a fabulous way! 
  • You may want not want to wait for your Wang sportswear to get down to the gym...with cropped styles, skin tight leggings and may want to get a head start!

H&M released an exclusive video a few days ago, presenting the range in a mock Video Game set-up. 'Superhuman' supermodels - Raquel Zimmermann, Joan Smalls, Natasha Poly and Isabeli Fontana undertake a number of challenges in extreme situations showcasing the fashionable yet hard wearing and active line. Well done H&M an amazing collab and executed with chic and edgy on Wang style!

Unbelievably it doesn't stop there as last week a huge party was held in New York to kick off the countdown to the launch - naturally it was rammed full of celebrities and the fashion elite! 

And as if Wang hasn't done enough, he replaced his perfunctory fashion bow for a lap of the sports track catwalk! I LOVE him!

If like me, you need more...check out the full video of the catwalk and snippets from the party itself...6th November - get it in the dairy NOW!

1 comment

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