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Thursday, 12 July 2012

Keep the colour, keep the feeling - Dove launch...

What colour are you - Yellow, red, blue, earthy? Well Dove divulged that I am in fact a sunshine yellow girl. Let me explain more... 


Last night I enjoyed an evening of colour brilliance at the launch of the new Dove Colour Radiance haircare range. The products promise to help all women hold onto that 'just left the hair salon' feeling and will work to retain your hair's vibrant colour and feel for up to 10 weeks. Pretty impressive stuff eh AND the range smells divine! 








Last night after a long day at work, I battled my way through the madness that is Leicester Square tube station and wrestled with my over-used M&S brolly as the July British weather worked against me. After that ordeal, I was ready for a drink, a STRONG one! 


Finally I arrived at the Future Gallery and was immediately whisked away by one of the super duper Dove PR girls to be taken on a sensory experience overload. In front of me stood four pillars labeled 'listen to me', 'touch me', 'eat me' & 'smell me'. The point of the exercise was to push you to match a colour to a sense and to change your perception of how you see and feel colour. So, for example the 'listen to me' pod played a soundbite of a fire engine - RED of course! While 'Eat me' was a cube of zesty lemon jelly - YELLOW! Get it? 





After successfully smashing the colour test, I moved into the main press event area. Here waiting for me were four areas set up to represent Dove's four latest hair colour trends. Think Pinterest mood boards - buzz words, textured fabrics and illuminating lighting with real life models sitting in the middle. At this stage the Dove girls took me through a couple of final steps to reveal my true colours... And spookily the corresponding hairstyle to my sunshine yellow - big and bouncy - is exactly the look I'm currently channeling... 


After that it was time for a couple of drinks and some serious hair chat with celebrity hair colourist, Sophia Lloyd, and hair stylist, Enzo Volpe who were on hand to advise on how to reach your true hair colour potential. 




Which brings us back to the products that will help you hang on to that colour. The new Dove Colour Radiance range is made up of four different products, a dual-action express treatment conditioner, a colour radiance shampoo, a colour radiance conditioner and a leave-in conditioner & care spray. I was lucky enough to receive a goody bag containing all four, so now I just need to find enough time for a night in washing my hair so that I can try them all out!


We were also treated to an exclusive preview of Dove's latest 'Real Women' advert for the range. Check it out below, a really beautiful story...




The Dove Colour Radiance range is available nationwide in the UK priced at an affordable  £2.39 RRP. 

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